Paul W. Farris
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Farris, Paul W.; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein, David
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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald
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