Eric D. Noren

Eric D. Noren is a strategist, author, and creator of the Periodic Table of Business Strategy — a 35-element diagnostic framework for understanding how businesses compete. His book, The Strategic Formula: A New System for Business Strategy in the AI Age, gives leaders a composable system to define their strategic formula, stress-test it against AI disruption, and build toward compounding advantage.

Eric has spent more than 20 years at the intersection of marketing, technology, and business strategy, working in both leadership and operational roles across digital transformation. He began developing the formal framework in 2016, published the first version of the Periodic Table of Business Strategy on Substack in 2023, and refined it to its current 35-element structure in 2025. He writes Bankshot Strategy, a newsletter on competitive advantage, learning loops, and the changing physics of business in the AI era. He is based in the Houston area.