E. Krug

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Private Labels: Nur bedingt eine Bedrohung f�r Markenartikel?
Krug, E

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Tabakwerbe- und Rauchverbot: In der Branche rauchen die K�pfe
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Integrierte Kommunikation: Noch immer keine Selbstverst�ndlichkeit
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Multi-Channel-CRM
Krug, E

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Ambient-Medien: Auf dem Weg zum kalkulierbaren Werbetr�ger
Krug, E

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Spam-Problematik: Keine Verbesserung in Sicht?
Krug, E

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Weblogs als Marketing-Instrument
Krug, E

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Die Warenhauskrise
Krug, E

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