E. Krug

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Messen: Ein raues Klima erfordert deutliche Ma�nahmen
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Werbe-Pretest
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User Generated Marketing: Prosumenten wollen mitreden und agieren
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Werbe-Tracking
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Zielgruppe Kinder und Jugendliche: Markenbewusstsein auf hohem Niveau
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Spam-Problematik: Keine Verbesserung in Sicht?
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Mikromarketing
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Abocard: Die Kundenkarte der Tageszeitung bringt Bares
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