Nic Kaftan

Nic Kaftan writes about how businesses make decisions when markets, technologies and expectations are changing.

Over more than two decades in consulting, innovation and commercial leadership, he has worked on growth, product, portfolio and market decisions across Europe, the United States and Asia. His experience includes business development, global accounts and regional P&L responsibility, alongside advisory work with senior teams.

More recently, he has worked on the development and commercial use of AI and digital services, and on the business implications of sustainability: how changing requirements affect market access, customer value, investment and competitive position. He has undertaken Business Sustainability Management and Sustainable Finance at the Cambridge Institute for Sustainability Leadership, and is completing an MBA in Sustainability Management at Leuphana University Lüneburg.

His books cover strategy, innovation, decision-making and sustainability. Nic is based in Hamburg.