Joel House

Joel House is an author, marketing growth specialist, and AI strategist, and a member of the Forbes Agency Council. He is the author of two books — The Growth Architecture, which lays out the integrated system a business needs before any single tactic can compound, and AI for Revenue, a field guide to turning artificial intelligence into a company's most productive employee.

Across more than twelve years, House has engineered growth systems for over 300 businesses in 40-plus industries. He is the founder of Xpand Digital, a performance growth agency, and MentionLayer, a platform pioneering Generative Engine Optimization (GEO) — the emerging practice of earning a brand's visibility inside AI answer engines such as ChatGPT, Perplexity, Gemini, and Claude.