John A. Lanier is the CEO of Middle Market Methods™ and creator of Profit Rainmaking™, the roadmap to grow smarter, faster, and more profitably. John's passion is helping middle-market business leaders improve enterprise value, attract investors, and win against market "Goliaths." His experience spans over 200 companies across more than 75 private equity firms. Clients call him a "resultant" for his ability to mentor teams in the translation of strategy into productive actions toward gratifying outcomes.