Brad Elam

Brad Elam is a retired Texas high school coach with twenty-six years of experience building athletic programs from the ground up. Born and raised in Amarillo, Texas, he began his coaching career at Hart High School before spending twenty-two years at Clarendon High School, where he became one of the most respected names in Panhandle athletics.

Over the course of his career, Elam compiled ten district baseball championships, three softball district titles, and twenty-one playoff appearances in twenty-two seasons — all while leading one of the smallest programs in the state. A former standout baseball player himself, he was named to the Amarillo Globe-News All-Panhandle baseball team in both 1988 and 1989 before going on to coaching — a legacy his daughter Hayden continued when she earned the same recognition as a softball player in 2025.

Known for his demanding standards, quiet demeanor, and unshakeable faith, Elam built programs defined not just by wins, but by character. In his final season, he led the Clarendon Lady Broncos to the State Semi-Finals — the furthest any girls' team in school history had ever advanced in any sport — earning Panhandle Sports Hall of Fame Coach of the Year honors in the process.