David Arconada
David Arconada is one of the most influential voices in Customer Experience across Spain and Latin America. He has led global transformation initiatives in telecommunications, aviation, and banking (Orange, Iberia, Aeroméxico, and BBVA), integrating strategy, technology, AI, and data. As President of the Mexican Customer Experience Association (DEC) and an academic reference with over 25 years of experience developing leaders, he drives human-centered, high-impact experiences.
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HumanX: Cómo reconstruir la experiencia de cliente desde la humanidad, implicando a los empleados para generar valor (Acción Empresarial)
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