Samantha Potter

Samantha Potter is a #1 International Amazon Bestselling Author of Genius Unleashed, as well as a Small-Business Consultant, Transformational Mindset Coach, Energy Medicine Practitioner, and Death Doula. She is the founder of Rubicon’s Edge Consulting, where she works with professionals, entrepreneurs, and leaders who are no longer willing to stay stuck in misalignment, burnout, or quiet compromise.

Now retired from a career as a senior paralegal in transactional law, specializing in estate planning and probate, Samantha spent decades guiding people through high-stakes decisions at the most vulnerable points in their lives. A Stage III cancer diagnosis during the pandemic became a line in the sand, not just a personal turning point, but a complete recalibration of how she approaches change, identity, and what it means to truly live on purpose.

Her work goes beyond surface-level mindset shifts. She helps clients identify and release the patterns that keep them looping, reconnect with their internal compass, and make decisions that actually move their lives forward. Her clients include professionals navigating burnout, entrepreneurs at inflection points, and individuals standing at the edge of reinvention.

Samantha serves clients across the United States and internationally through coaching, consulting, energy healing sessions, and speaking engagements. Outside of her professional work, Samantha is a lifelong student of language, behavior, and human patterns, with a tendency to follow curiosity wherever it leads. After living through more loss and disruption than most, she stopped accepting “just move on” as an answer, and chose instead to rebuild a life rooted in clarity, meaning, deliberate choice, and joy.

Ms. Potter lives in the Inland Northwest with her husband Robert and their two cats, Ghost and Çizme; who never the twain shall meet.