Ann Padley

Ann Padley is a behavioural pricing expert and a Senior Partner at Untapped Pricing. A strategist and educator with deep expertise in human-centred design, she advises organisations from startups to Fortune 500’s on how to embed customer insight and behavioural science into pricing strategy.

Ann’s work spans a range of industries from sportswear to software, funeral services to seismic technology, industrial ventilation to education. She has led consumer research for global brands, developed pricing strategies for scale-ups, and created awareness campaigns for local non-profits.

As a leader in design and innovation education for nearly a decade, she was a founding member of the University of Bristol’s Centre for Innovation. Her work earned national recognition, including team awards for best entrepreneurial higher education course in the UK and Europe, the Collaborative Award for Teaching Excellence (CATE) and the Vice Chancellor’s Award for Education.