Alessandro Santini

Alessandro Santini was born in Piombino, Tuscany, and built his career at the crossroads of two worlds that have nothing in common: pharmaceutical marketing and combat sports.

Holding a degree with honors in Economics from the University of Pisa, he has held key roles at major multinationals, developing market access strategies and leading product launches in national and international contexts. Today he works on digital transformation in the pharmaceutical sector.

Outside the office, Alessandro is a kickboxing instructor. He trains, teaches, transmits — and personally manages the digital communications of his sports team, turning every training session, every competition, every gym story into content worth telling.

It is from that double experience that this book was born.

On LinkedIn he curates Digital Discussion, a column on digital marketing, technological transformation, and the bridge between sports and business. The right place to continue the conversation.