Chris Parsons

Chris Parsons is a retail strategist, speaker, and author of Retail Rewired, with more than 25 years of hands-on experience across dealer networks, big-box retail, and ecommerce. He spent six years working closely with Home Hardware dealers, helping bridge the gap between digital strategy, in-store execution, and real-world retail operations.

Chris is known for translating complex topics like omnichannel, data, and AI into practical decisions dealers and operators can actually act on. His work focuses on execution, customer trust, and protecting what makes local retail work while the industry continues to change.

He is followed by more than 20,000 retail and ecommerce professionals on LinkedIn and publishes the Retail Rewired Roundup newsletter, read by over 2,000 industry subscribers across Canada and the U.S.

In 2026, Chris was named a Top Retail Expert by RETHINK Retail and is a frequent speaker at leading retail conferences across North America.