Michele Bianchi

Michele Bianchi has spent more than 25 years helping purpose-driven organizations find language that aligns with their values.

As brand and environmental managing editor for Patagonia, she translated company initiatives into narratives that educated customers and moved them to act.

Her work has included advising IKEA on global brand positioning, and collaborating with organizations like the National Democratic Training Committee.

She now leads a global brand consultancy, working with clients including Patagonia, the Tompkins Foundation, Patagonia Books, IKEA, Ingka Group, Climate Justice Alliance, and other organizations committed to environmental and social impact. Her work is grounded in the belief that we are part of the natural world, not separate from it—and that this connection can influence how we communicate, lead, and take responsibility for our actions.

Her book, "Writing from the Inside Out: How Purpose, Storytelling, and Action Come Together" examines how these three elements intersect in organizational communication—and how leading from your values can drive change, no matter your role.

She writes from Bainbridge Island, Washington.