Tom Tuke-Hastings

Tom Tuke-Hastings is a sales leader, entrepreneur, author and consultant whose career spans the kitchen, boardroom and the cutting edge of AI.

One of the UK's early "Cyber Chefs," he ran a food dot-com in the 1990s and published three cookery books: Puddings in a Panic, The Art of the Vodka Jelly, and the Cool Camping Cookbook.

His creativity carried him into marketing, a manufacturing turnaround, and in 2008 the founding of creative consultancy All About The Idea. That experience produced his first business book: It's All About the Idea, a practical guide to unlocking creativity, available in print and on Audible.

A seasoned revenue leader in consultancy-led SaaS and enterprise sales, Tom has served as CRO driving first-to-market products and scaling PE-backed businesses. A Harvard Business School alumnus, his ventures range from founding non-alcoholic drinks brand Borrago to a bootstrapped luxury goods brand.

Today Tom runs an AI consultancy helping businesses harness AI to transform how they sell, operate and grow. He lives in the UK with his family.