Jim Madrid

Jim Madrid is a performance mindset coach, author, and speaker with over 30 years of experience working with professional athletes, Fortune 500 companies, and youth organizations around the world. A less-than-one-percent survivor of both stage 4 pancreatic cancer and non-small cell lung cancer, Jim’s work is grounded in the belief that mindset, purpose, and self-efficacy shape how we navigate adversity and perform under pressure. He is the founder of Madrid Partners, Executive Director of the Goodness Beyond Self Foundation, and the author of Meatballs and Mindset and Get Over It and Get On With It. Jim’s message is simple, practical, and lived: resilience is a skill—and it can be trained.