Ahmad Samir

Ahmad Samir is the Founder and Chairman of The Institute of Applied CX Science (IACS) and the architect of the IVDCS Framework.

With over a decade of strategic experience in the Telecom and Digital Services sectors, Ahmad has dedicated his career to solving a single, critical problem: The disconnect between Customer Experience metrics (NPS) and Financial Solvency.

He is the creator of the IACS-7 Financial Control Grid, a proprietary governance model used to audit subscriber bases, calculate the Churn Breakeven Point (C-BEP), and identify "Toxic Revenue."

His work challenges the traditional "Delight the Customer" narrative, replacing it with a rigorous, math-first approach to Unit Economics. Through his writing and the Institute, Ahmad advises executives on how to transform CX from a cost center into a predictable engine for Enterprise Value.