TJ Avazona

TJ Avazona is the author of the Founders in Focus book series, which brings together real, unfiltered stories from entrepreneurs about the setbacks and decisions that shaped their businesses. Outside of writing, TJ runs Avazona Ltd, a media placement agency he founded in 2018 that helps founders and executives build public credibility through press features, podcasts, and earned media coverage.

The agency has worked with more than 1,000 clients and placed over 3,000 articles across paid and earned media outlets. TJ's own path, from over a decade of failed online ventures to founding a media agency, shapes the honest, no-hype tone behind everything in the Founders in Focus series.