Tamar Kasriel

Tamar Kasriel is a Strategic Foresight Advisor who has spent over two decades helping leaders make better decisions in uncertain futures. Previously listed by Wired as one of the world's most influential futurists, she works with global organisations, from consumer brands to tech businesses to NGOs, turning complexity into strategic clarity.

Drawing on strategic foresight, human understanding, and insights from history, her work helps organisations move from trying to predict the future to preparing for multiple possibilities. Organisations that prepare for multiple scenarios and examine their own assumptions are far more resilient and innovative, and that shift in thinking is at the heart of everything she does.

Could explores the psychology of possibility, shifting leaders from asking "What will happen?" to "What could we do?" It distils ideas Tamar has developed through two decades of client work and international speaking on decision-making under uncertainty, scenario planning, and navigating disruptive change.

Tamar is also the author of "Futurescaping" (Bloomsbury), which demonstrates how individuals can adapt corporate scenario planning techniques for professional and personal success.

Her professional background includes roles at The Guardian's Medialab during the early internet era and strategic positions at WPP before establishing her own consultancy, Futureal. Tamar's expertise spans luxury, FMCG/CPG, retail, and healthcare industries, where she brings her unique perspective to the analysis of consumer and social change. She continues to work as a strategic advisor while developing frameworks that help both organisations and individuals build resilience in an uncertain world.

Based in London, Tamar combines academic rigour with real-world application, helping people understand that planning for an unknowable future is not only possible but liberating.