Lance Moncrieffe

Lance Moncrieffe is an executive strategist, author, keynote speaker, and advisor with more than two decades of experience helping global organizations translate complex ideas into meaningful business action. Throughout his career, he has worked at the intersection of enterprise strategy, emerging technology, customer experience, and organizational transformation—guiding senior leaders through moments when clarity, conviction, and the ability to influence others matter most. His career includes leadership roles at Digitas, eBay, Cognizant, and Veradigm, along with advisory work for emerging AI-focused organizations and transformation leaders navigating rapid change.

A defining strength of Lance’s leadership is storytelling. He helps executives move beyond presenting information to shaping narratives that create understanding, alignment, and action. His work with C-suite clients has consistently required him to interpret complexity, uncover what matters, connect strategy to human consequence, and make emerging possibilities credible to the people responsible for funding, adopting, and leading them. That perspective informs The Craft of Executive Storytelling, his practical approach to helping leaders transform expertise into influence through Authenticity, Resonance, and Clarity. Another of Lance’s signature frameworks is: The WISDOM Framework™, a leadership discipline for storytelling in the age of AI. WISDOM—Widen, Interrogate, Situate, Distill, Own, and Move—helps executives understand where artificial intelligence can amplify thinking and where human judgment must remain firmly in command.

Lance is also a deeply experienced AI strategist. He has led enterprise initiatives across Generative AI, Conversational AI, agentic experiences, ambient intelligence, virtual assistants, voice-enabled business intelligence, AI contact centers, and autonomous-agent workflows. At Cognizant, he built and led the global Conversational AI practice spanning experience strategy, UX, machine learning, and business analysis, and authored a maturity model for assessing, operationalizing, governing, and scaling AI programs. In healthcare, he has led AI-first experience strategies and helped bring AI-enabled products such as ambient scribing and conversational solutions into complex, regulated environments.

His work is grounded not simply in what technology can do, but in where it can create meaningful human and business value. Lance has advised organizations on how to connect customer behavior, emerging technology, and enterprise priorities into actionable transformation roadmaps. Across healthcare, life sciences, financial services, retail, and enterprise software, he has shaped customer experience strategies, conducted and led global research, and helped organizations identify the moments, behaviors, and friction points that most directly influence adoption, engagement, trust, and growth.

Beyond his executive roles, Lance is an active thought leader, keynote presenter, executive coach, and workshop facilitator. His speaking and published work explore AI strategy, Human-AI Collaboration, Agentic UX, Conversational AI, leadership, storytelling, and the future of intelligent experiences. Through keynotes, coaching, and executive workshops, he challenges leaders to think beyond technology implementation toward the deeper questions of meaning, judgment, trust, and human responsibility. His keynote work includes presentations on enterprise transformation, AI-enabled innovation, supply chain strategy, and the experience mandate in digital transformation.

At the center of Lance’s work is a consistent belief: leaders create value not simply by knowing more, but by helping others understand what matters and why. Whether advising executives, shaping an AI strategy, reimagining a customer experience, or standing before an audience, he brings the same discipline—find the signal, make the meaning clear, and move people toward purposeful action.