Laura Fu

Laura Fu is a global go-to-market leader and sales enablement strategist who has built high-performing revenue teams and scaled operations across every stage of growth.

With nearly two decades of experience spanning venture-backed startups and public companies like Sprinklr, Kong, Olo, and Gigya, Laura has architected go-to-market systems that drive clarity, accountability, and sustained performance. At Sprinklr, she played a pivotal role in scaling international operations and sales enablement, helping new markets achieve over 100% of booking goals while implementing global programs that accelerated rep ramp and pipeline productivity. At Kong and Olo, she led GTM transformation efforts—rebuilding sales rhythms, territory models, and onboarding programs to reduce time-to-performance and improve operational visibility for leadership.

Now leading Revenue Strategy and Operations at DevRev, Laura is at the forefront of applying AI to modern sales strategy and execution. Her focus: exploring how AI can support sales organizations—from improving pipeline coverage and forecasting visibility to enabling faster execution across the GTM motion. As AI reshapes how technology is built, sold, and supported, Laura’s work centers on designing adaptive systems that keep pace with innovation while elevating human potential.

Her enablement philosophy blends empathy for the sales craft with a builder’s mindset and a chef’s sense of flow and precision. (Yes—she’s also a classically trained chef, which shows in her creativity and execution under pressure.) Whether onboarding a new rep or overhauling a go-to-market strategy, Laura brings a rare combination of operational rigor and human-centered design.

She is also the creator and host of The State of the AI Union, a podcast that explores how AI is transforming product, GTM, and customer experience—through the eyes of operators, founders, and builders.

Based in Palo Alto by way of Singapore, Laura brings a global perspective to leadership, learning, and scale. She’s also a proud mom of four, balancing the chaos of family life with the rigor of revenue strategy—proof that systems thinking works both at work and at home. Sales Enablement in the AI Native World is her first book—a practical, forward-looking guide to building sales teams that thrive in a world defined by continuous change.