Shreenivas Joshi

Shreenivas Joshi is a leading voice in behavioral science, specializing in the nuances of the Indian consumer landscape. For over a decade, he has advised Fortune 500 companies and high-growth startups on how to design products and marketing strategies that resonate with the deep-seated cultural and emotional drivers of decision-making in India.

Shreenivas Joshi does not hold any advanced degrees in Economics and Consumer Psychology, but is an expert and enthusiast, combining rigorous academic theory with practical, real-world experience. He is known for his ability to translate complex behavioral concepts into simple, actionable strategies for business leaders.

Books like Global Code of irrationality, Desinomics, Desi Decisions, and many more are the culmination of years of research, observation, and consultation, offering a definitive framework for understanding the hidden logic that governs one of the world's most dynamic markets.

Shreenivas Joshi lives in the suburbs of Mumbai, India, where he continues to explore the intersection of culture, technology, and economic choice.

You can find more books from him on Amazon, Google Play Books just look him up with the Author name as “Shreenivas Joshi”.

Or you can follow his Instagram Channel: @indian.behavior.economics