James C Foo Leong

James C Foo Leong is a Chartered Accountant of Singapore and Australia, and Adjunct Associate Professor at National University of Singapore who has spent two decades helping organizations connect financials to business impact. Through the Financial Storyverse®—characters like Count Jargon®, Miss Numbers™, Huat, Master C FOO, and the STEPH Model®—he makes finance approachable for teams without a finance background. James speaks across Asia-Pacific, designs company-wide rollouts, and coaches leaders to build confidence with the balance sheet, profit and loss, and cash flow. Once Upon a Balance Sheet is his practical guide to seeing the story behind the numbers.