Sandra Hughes

Sandra Hughes is a retired Procter & Gamble global executive turned business and leadership coach, Professional Certified Coach (PCC) with the International Coaching Federation (ICF), speaker, board member, and author of "ZST4LVG (Zest for Living): A Self-Coach Framework to Bust Barriers." After decades guiding teams and developing leaders around the world, Sandra discovered a calling that ran deeper than corporate success: helping people keep the promises they make to themselves.

Her belief that everyone deserves access to the tools of personal leadership—not just those in elite circles—led her to create the ZST4LVG self-coach framework. The system blends her experience as a global leader with insights gained from coaching nonprofit founders, early-career professionals, and purpose-driven entrepreneurs who often lack the time or resources for traditional coaching. Her work bridges personal growth and leadership development, helping people lead themselves first—at work and in life.

Rooted in intentional self-accountability, Sandra’s work empowers people to reconnect with their inner voice, break through personal and professional barriers, and live with clarity, confidence, and purpose. She is known for her relatable, down-to-earth style and her commitment to reminding others that they are worth the dreams they have for themselves.