David Sargant

David Sargant is a an English programmatic strategist, educator, and industry commentator dedicated to demystifying the complex world of digital advertising. With over a decade of hands-on experience across agencies, brands, and technology platforms, David has built a reputation for translating ad tech into language that real marketers — not just engineers — can understand and use.

As the author of WTF IS PROGRAMMATIC?, he brings a no-nonsense approach to one of the most misunderstood areas of modern marketing. His work challenges industry jargon, bridges the gap between strategy and execution, and empowers professionals at every level to actually understand how programmatic advertising works.

David regularly advises businesses on digital transformation, data-driven strategy, and the future of media buying. His mission is clear: cut through the noise, explain what matters, and help marketers take control of technology — not the other way around.