Denise Carter

Denise lives in the beautiful and tranquil city of Geneva, Switzerland. She is an enthusiastic and creative information professional with over 35 years of experience in the field. She is passionate about the positive impact that well-executed information management can have on processes, teams, and organisations. For the past decade, Denise has run her own business answering key intelligence for pharma and biotech companies. She also delivers training and e-learning on competitive intelligence topics.

As an active contributor to the professional information community, Denise regularly publishes and presents on topics related to competitive intelligence, as well as broader topics such as maximising the value of secondary data resources, artificial intelligence regulation, and excellence in customer service.

Once an info nerd, always an info nerd. Whilst at Aberystwyth University in the pre-Internet era, she dreamed of becoming a human "Google" in a public library's reference department. Fate had other plans, steering her into the dynamic world of information management and competitive intelligence within the pharmaceutical industry—a detour she has embraced wholeheartedly. Yet, the thrill of uncovering that elusive, perfectly relevant piece of data for a client still sparks the same excitement it did at the start of her career.