Steven-Paul Yates

After 25 years in business, Steven-Paul Yates faced his greatest challenge — a sudden heart attack while on holiday in Thailand. Saved by his wife, Natasha, the experience reshaped his life and outlook forever.

During recovery, writing became both therapy and purpose. From those moments, Fletch the Friendly Dinosaur was born — a series celebrating resilience, kindness, and love through the adventures of a curious young dinosaur.

Today, Steven-Paul runs InfiniteCTRL, a creative brand that unites storytelling, technology, and lifestyle with a focus on ethics, integrity, and innovation. He donates 5% of all business profits to the British Heart Foundation, helping others rebuild their strength — just as he did.