Shannon Bednowicz

Shannon Bednowicz is a wellness strategist, author, and unapologetic midlife rebel helping women rewrite the rules of aging. After years of navigating perimenopause, burnout, and the pressure to shrink — in body, ambition, and voice — she discovered that strength, joy, and vitality are the real markers of success after 40.

A wellness strategist, certified fitness and nutrition coach, and recovering perfectionist, Shannon helps women over 40 rebuild strength, energy, and confidence by working with their changing hormones instead of fighting them.

Through her brand Whole Self Nourish and her book Unshrinking: Why I Got Loud, Lifted, and Lit Up After 50, she empowers women to reclaim their power through science-backed, soul-fueled strategies that blend biohacking, mindset, and community.

When she’s not lifting heavy things or biohacking her sleep, Shannon’s leading a global community of women who are done apologizing for wanting more. She lives in the Chicago suburbs with her husband Mike, a commercial pilot, and their two high-energy heelers — who keep her on her toes and rarely out of their sight.