Alison Rand

Alison Rand is a strategic design leader, consultant, author, and co-founder of the Social Health platform Forty Fifty. With over 20 years of experience across top-tier organizations—including SAP, Automattic, InVision, and frog—she has built and scaled strategic design operations, shaped cross-functional collaboration, and led systems change across enterprise and product environments.

Growing up in New York City and Puerto Rico, Alison’s background is steeped in multiple rich heritages, and none at the same time. Enveloped by the authenticity of her surroundings from a young age and circumstance, she learned to navigate the world’s challenges independently. This experience created a curiosity to explore all of the edges, understand where the boundaries were (or were not), and push them to discoveries.

Her book, Sentido: Finding Sense and Purpose in Design Leadership (MIT Press, Oct 2025), blends memoir with practical guidance, offering an honest exploration of leadership, identity, and resilience. Alison is currently pursuing a Master’s in Foresight from the University of Houston and continues to advise companies on design strategy, ethical intelligence, and organizational design.