Jodie Shaw

Jodie Shaw is a global marketer, executive, and author who has spent her career at the intersection of consumer insight and leadership. Before the age of forty, she ran a multinational company in 50 countries, leading through both growth and crisis. Today, she writes to make sense of the challenges leaders and brands face in a world defined by shifting consumer expectations, constant disruption, and rapid change.

Her first book, The Mind of the Modern Consumer, explores how habits, data, and culture shape the way people buy—and what that means for businesses trying to keep pace. Her second, All Leaders Make Mistakes, turns the lens on leadership itself, showing how companies evolve through phases and how leaders must adapt to avoid repeating the same errors.

Blending stories from global business with lessons learned firsthand, Jodie’s work is designed for marketers, executives, and anyone who wants to understand how people—and companies—grow.