Jodie Shaw

Jodie Shaw is a global marketer, executive, and author who has spent her career at the intersection of consumer insight, leadership, and organizational change. Before the age of forty, she ran a multinational company operating across 50 countries, leading through periods of growth, disruption, and crisis.

Her books explore the forces reshaping modern business: how consumers make decisions, how leaders and organizations adapt, how different generations experience work, and what happens when traditional career and workplace assumptions no longer hold.

Drawing on more than two decades in international business, leadership, and marketing, Jodie combines research, real-world experience, and practical analysis to make complex shifts easier to understand. Her work is written for marketers, executives, leaders, and anyone interested in how people, organizations, and workplaces evolve.