Juan Lacida

Juan Lacida – Canine Educator and Leading Author

Juan Lacida is a trainer, educator, and speaker specialized in canine behavior and education. Founder of Psicocan Dog School, he has spent more than 25 years helping to build healthy and balanced bonds between humans and dogs.

Throughout his career, he has trained hundreds of owners and professionals, delivered courses across Spain, and developed a methodology rooted in a deep understanding of canine needs, emotional education, and the creation of a conscious bond.

He is the author of an extensive collection of books recognized for their practical approach, clear language, and high educational value—both for responsible dog owners and professionals in the field. From choosing a puppy to advanced training for adult dogs, his works serve as a comprehensive guide for those seeking a relationship based on mutual respect.

Committed to force-free education, Juan writes from daily experience, with an honest, approachable, and professional perspective. His vision integrates science, ethics, and emotion in service of animal well-being.