Danielle Nickson

I’m Danielle Nickson, a CIMA Chartered Accountant and founder of Asparta Ltd. I started out working with big blue-chip firms, but I quickly realised most small business owners were being left behind — paying accountants every month yet still walking away from meetings confused and none the wiser.

That’s why I launched Asparta and, later, the Asparta book range. I wanted to strip out the jargon, ditch the corporate waffle, and give business owners like you the clear, practical answers you actually need. No twelve-tab spreadsheets. No lectures. Just plain English, real stories, and tools you can put to work in your business straight away.

I work with SMEs across the UK, from cafés to construction firms to online shops, and I’ve seen the same struggles again and again: cashflow headaches, profit on paper but nothing in the bank, accountants who talk but don’t explain. My books tackle those problems head-on, in the same way I do with my clients — with humour, honesty, and advice that makes sense outside of a finance textbook.

If you’ve ever thought, “I should understand this, but no one’s ever explained it properly,” these books are for you. They’ll give you the confidence to understand your numbers and the clarity to make better decisions — without the stress.