Fred Sheffield

Fred Sheffield has a twenty-five-year history of transforming sales and marketing organizations into multimillion-dollar revenue producers, introducing structure, discipline, and process rigor critical in leading teams to win against much larger, well-funded competitors.

As a chief revenue officer for multiple health tech SaaS companies and former general manager at organizations ranging from startups to market leaders, Fred specializes in building systems that deliver scalable and predictable growth.

Over his years of experience, Fre has created the method called the 5 Stones Growth Systems, focused on helping startups and scaleups compete more effectively by being more predicable internally, less predictable externally, and winning the value-creation game.

Fred lives in Charlotte, North Carolina, with his wife, Victoria, and two Maltese pups, Axl and Mazzy. When he’s not with his family (daughter Francesca, son-in-law Ty, and grandsons Ryder and Doss) attending Carolina Panthers football games, you will find Fred searching for that little white ball on the golf course.