Simone Enea Riccò

Simone Enea Riccò is a Marketing Director, AI Strategy Leader, and Keynote Speaker, recognized as one of the strategic voices of reference in Italy on the application of AI to business models.

He is the founder of the AI Observatory "La Verità Algoritmica" (The Algorithmic Truth), and his mission is to translate AI's potential into tangible business results for the C-Level.

Riccò's profile is distinguished by a unique path that combines 15 years of strategic innovation in the private sector with 10 years of service in public institutions.

In the private sector, he has led the growth of international brands for 15 years. He also directed the strategic rebranding of GameStop and innovated loyalty programs with TLC Worldwide for MediaWorld and SKY.

In parallel, he dedicated a decade to public service, holding the role of President of the Commission for Security, Commerce, Productive Activities, and Territorial Care for the Municipality of Milan and managing strategic roles for the European Parliament and Expo 2015.

A winner of international awards, through his books and analyses, he guides C-levels beyond the hype, providing roadmaps to integrate AI in a sustainable, measurable, and human-centric way.