Amy McCord

Amy McCord believes flowers are for everyone—not just the pros. She fell in love with floristry in the least traditional way possible: trading a career in forensics for nervy brides and floral trial by fire. From those beginnings, she went on to design hundreds of weddings before founding Flower Moxie and Petal Icon.

As a CEO, Amy discovered her true passion: sharing the “bless her heart” lessons she learned the hard way with DIY brides and budding florists. Today, she’s an AIFD and CFD-certified designer leading a multimillion-dollar floral company. Her work has appeared in Martha Stewart, Forbes, The New York Times, Refinery29, Brit + Co, Bustle, and her mom's group chat.