Asif I. Shaikh

Asif Iqbal Shaikh was born in India, and educated in India and the United Kingdom. Currently, he lives in Dubai, UAE. He is an entrepreneur, brand consultant, and AI strategist, best known for his book 'Buckingham Mockup'.

Earlier in his career, he worked as a copywriter & creative director at advertising agencies before founding his own digital agencies in Dubai, India & UK. Of late, in addition to managing brands for various companies across multiple industries - many of which involve white-label work - he has been primarily focused on AI-related projects, leading their design & development.

Amidst his demanding schedule in the fast-paced advertising & IT industries, he managed to write Buckingham Mockup, balancing tight deadlines.

He enjoys watching major sporting events in cricket & football, Grand Slam tennis and high-profile boxing matches.