Jim B Rutherford

Jim B Rutherford believes people don’t need to be fixed — they need to be understood.

As the creator of The Want To Project, Jim helps people make sense of their reactions, their patterns, and the moments when their brain takes the wheel and drives them somewhere they never meant to go.

His work blends humor, honesty, and real‑world experience to create the kind of clarity that makes people exhale — the kind that feels like finally hearing someone say, “You’re not crazy. Your brain is just efficient.”

That moment of recognition is where connection happens. It’s where change begins.

Jim writes for the people who carry too much, care too deeply, and keep showing up anyway. His journals and books are built as daily companions — steady, practical tools that help readers feel seen, supported, and capable of more than they realized.

Through The Want To Project, Jim teaches emotional intelligence in a way that feels human, not clinical. His work sparks the small wins that release dopamine, the honest reflections that build serotonin, the shared humanity that creates oxytocin, and the quiet relief that feels like endorphins after a long breath out.

He lives in Illinois and continues expanding The Want To Project through journals, training, storytelling, and practical frameworks that help people think better, lead better, and live with more intention — one honest moment at a time.