Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has led social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest social brands today. As the Founder of Gold Miner Media, he and his team now consult and develop strategies for a diverse range of clients around the world, from household name consumer brands to international B2B technology enterprises, athletes, musicians, and entrepreneurs. His first book, Social First Brands, received the 2026 Independent Press Award for Social Media. He is based in Denver, Colorado.