Matt Cross

Matt Cross is the author of Subtle Shifts and an executive coach known for his work on leadership and change.

Drawing on two decades of experience advising Fortune 500 companies, fast-growing startups, and global nonprofits, Matt helps leaders create meaningful change, one subtle shift at a time. His work focuses on helping leaders lead with clarity, align their actions with their values, and navigate complexity without burning out.

His debut book, Subtle Shifts, offers a practical framework for driving change through small, intentional adjustments in attention, assumptions, and actions. Rather than pushing for dramatic overhauls, Matt helps leaders and teams embrace sustainable growth through awareness, adaptability, and deeper alignment.

Matt is known for his down-to-earth style, clear thinking, and ability to turn nuanced leadership concepts into actionable strategies. He writes The Subtle Shift newsletter each week and speaks regularly on leadership, change, and team culture.

He lives in New England with his wife and daughter, and when he’s not working with clients, he’s likely out hiking, running, or playing a round of golf.