Mary Grice

Mary Grice is a founding member and the Chief Operating Officer of Play Bigger, where she partners with founders, CEOs, and innovators to help them create and dominate entirely new markets. She’s been instrumental in shaping hundreds of category designs—from stealth-stage startups to public companies—and has helped build billions in market value along the way. As COO, Mary is the force behind the company’s precision and momentum, ensuring bold ideas translate into real-world impact. She is the co-author of The Emerging Market Trap, a guide for leaders navigating the risks and rewards of defining new market categories. When she’s not designing the future of business, she’s in a Pilates class or working the family fruit orchard, living happily with her glorious husband and a rotating cast of their five kids.