David H. Joosten

David H. Joosten is a recognized expert in first-party data and marketing technology. He advises Fortune 500 companies in industries ranging from financial services to technology, retail, e-commerce, sports, and media. He combines a deep knowledge of data science with practical marketing applications to drive business growth.

As the Co-Founder of GrowthLoop, David has pioneered technology-first solutions in partnership with companies like Snowflake, Google Cloud, and AWS to enhance data capabilities in marketing, including advanced segmentation, measurement, and predictive modeling. GrowthLoop serves marketing teams at major companies such as Indeed, NASCAR, the Boston Red Sox, and Google.

David started his career as a Product Marketing Manager at Google. He earned his BA in Economics from Harvard and later completed a Master’s in Computer Science at Stanford with a specialization in data science and cloud computing systems. This combination has helped David build bridges between marketers and technologists seeking to solve challenging first-party data problems at organizations large and small.

In his free time, David enjoys spending time with his wife and three children. He loves our national parks and spending time in Spain with family and friends. This book draws on his extensive experience and vision, aiming to equip marketers with the necessary tools and insights to use first-party data most effectively.