Roy De Medeiros

Meet Roy De Medeiros

Roy De Medeiros is a #1 Best-Selling Author, President & CEO of The Fulkrem Management Group, and someone who knows what it takes to grow a business from the inside out.

With over 25 years in the trenches helping business owners get unstuck, scale up, and build stronger sales engines, Roy brings a no-fluff, real-world approach to growth. He’s worked alongside companies like GE Healthcare, Cantel, Mad Elevator, and Life 100.3—helping them boost sales, align their teams, and build systems that actually stick.

Roy’s strength lies in taking messy, complex business challenges and turning them into clear action plans. Through Fulkrem, he works directly with owners and leadership teams who want to grow, but need structure, accountability, and strategy that works in the real world—not just on a whiteboard.

He’s also the mind behind the popular “Jim and Bob” story series—relatable business parables that reveal what really holds companies back and how to fix it. Whether through his book, his consulting work, or a quick conversation, Roy’s goal is simple: help business leaders unlock the potential in their people, process, and performance.

When he’s not helping companies grow, he’s building tools and thought leadership to help business owners succeed—on their own terms.