Leena Jain

Leena is a Research Director at PeepalDesign, part of Resight Global. Leena believes research is about enabling organisations and communities to innovate better and mitigate business risks. With specialised experience in design research, she brings a holistic approach shaped by her practice of ethnography, strategy, branding, and design.

Her professional journey spans UX research, branding, and experiential design. She is currently working on evolving ethnographic methods to unearth the ‘unknown knowns’ and synthesise them into ‘Mindsets’. Some of her notable work include discovering consumer perceptions of an artisanal sexual wellness brand in India, understanding athletes as early adopters of sleep tech, envisaging craft clusters as experiential tourism, working with craft communities through ethnographic and participatory design methods to build them into needs of the current world including gamification of the experience and the artefact, and conceptualising a digital interactive on the death penalty in India. She has worked across diverse domains, including lifestyle, wellness, technology, law, human rights, and traditional practices.