Masta Bruce

Renon Samuels (Masta Bruce)

Born in Clarendon, Jamaica, Renon Samuels—widely known by his creative moniker, Masta Bruce—has spent his life in Portmore, Jamaica, building a legacy as a multifaceted creative entrepreneur, producer, and cultural advocate. His work spans storytelling, cinema, and live entertainment, blending Jamaican cultural heritage with universal themes of morality and spirituality.

In addition to his endeavors in live entertainment, Masta Bruce spearheaded the Book2Screen Initiative [B2SI], a bold project aimed at bridging the gap between literature and cinema. Under this initiative, he published his debut novel, The Haunting of Simone Samuels, a suspenseful and atmospheric story that explores themes of spirituality and morality. His second book, Joana's Revenge, continues to captivate readers with its gripping narrative. Both novels, along with his latest work Rasta and the Witch, have gained recognition and are available on platforms like Amazon and the iPhone Bookshelves, making his stories accessible to a global audience.

He is the founder and CEO of 100% Talent Jamaica, a groundbreaking variety act talent show dedicated to showcasing Jamaican talent in all its forms. Known for its inclusivity and vibrancy, 100% Talent Jamaica welcomes performers of all ages and skill sets, celebrating the diversity and ingenuity of the island’s creatives.

Beyond talent shows and literature, H has established several companies, including Dancehall Zone Live, a video and graphic design powerhouse. As a photographer, graphic designer, and promoter for Dancehall Zone Live, Masta Bruce plays a pivotal role in driving the brand's creative and promotional projects, further enriching Jamaica's multimedia landscape.

In the realm of movie production, He has co-founded Conseverse, a visionary enterprise dedicated to creating and promoting Jamaican films. Through this platform, he serves as a cinematographer and editor, producing several notable works, including Shadow, Joana's Revenge, Last Jamaican Virgin, Thief and Sell, and Consequences. Conseverse’s mission is to elevate Jamaican cinema by blending atmospheric storytelling with authentic cultural elements to captivate both local and global audiences. With its focus on showcasing Jamaican creativity and talent, Conseverse represents a transformative force in the island's film industry.

Masta Bruce dedication to his craft and his entrepreneurial spirit are matched only by his passion for empowering Jamaican creatives. Through his initiatives, events, and collaborations, he continues to inspire and uplift the Jamaican creative industry, leaving an indelible mark on literature, cinema, and live entertainment.