Nacho Parietti

Nacho Parietti (Ignacio Parietti) is a behavioral design expert and product innovation leader who transforms complex challenges into user-centered solutions. As the creator of the ANVERSO Models methodology and the Behavioral Design Sprint, he bridges the gap between behavioral science theory and practical application. His book, The Behavioral Startup, teaches experts and non-technical founders to design products the right way around — starting with behaviors instead of features.

His diverse background includes experience in gaming, education, and AI integration, giving him unique insights into how people interact with products. Parietti has successfully led more than 30 major product initiatives, including nationwide healthcare platforms, end-of-life care decision tools, and AI-powered systems.