Mr Matthew Appling

Matthew is a devoted father, husband, storyteller, and entrepreneur who believes every child deserves a head start in life.

Growing up without real guidance about financial literacy inspired him to create the kind of lessons he wished he had as a child - simple, magical, and easy to understand. His mission is to help families teach financial awareness early, one joyful adventure at a time. When he’s not writing, Matthew enjoys making memories with his family and finding creative ways to inspire the next generation.

Join the journey cause there’s more stories to come!