Laura Probst

Laura is an Emmy-winning marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone PC EQ Office, Paramount, and Dermalogica, among others.

In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment. She is passionate about workforce development and equipping talent from diverse backgrounds with critical soft skills for success.

Laura was Head of Social Goodness for The Honest Company (2014-2017). At Honest, she led development of the brand’s research, education, government affairs, and thought leadership assets. Laura created and oversaw the Medical Advisory Board, and led all certification strategy, including Honest’s status as a certified B-Corporation. Working across Operations, Marketing, Product Development, Legal/Regulatory, Finance, and HR, Laura served as a member of the Executive Committee.

Laura is a frequent speaker on purpose-driven marketing, sustainability, and strategic partnerships. She holds a JD from UCLA School of Law, and a BA from the University of Virginia.