Jay Shah

I’m Jay Shah, the founder of The Sports Gurukul, which I started back in 2002 out of a deep passion for grassroots sports and fitness. With a background in IT marketing and sales, and as a certified yoga teacher, my journey has been an exciting blend of business, wellness, and a mission to make sports a part of every child’s life in India.

Over the past 22 years, I’ve had the privilege of seeing The Sports Gurukul grow into one of India’s leading names in sports education. In 2010, our initiative was recognized among India’s Top 40 Business Ideas by the Economic Times Power of Ideas, earning a grant from the Government of India and mentorship at IIM Ahmedabad. From 2015 to 2017, we were honored as the Best Physical and Sports Education Program at the Indian Education Awards—a proud moment for the entire team.

My commitment to grassroots development has been recognized with the Karamveer Chakra Bronze Medal and a place in the Karamveer Global Fellowship Hall of Fame, both of which inspire me to keep pushing boundaries.

Through my book, “My 22 Yards in the Last 22 Years”, I’m sharing the highs, the lows, and everything in between—from building an idea from scratch to impacting thousands of children across the country. Whether you're a parent, coach, educator, or an aspiring entrepreneur, I hope my journey gives you the courage and clarity to pursue your own path in the world of sports and beyond.