Trena Laine Olfert

Trena Laine Olfert is a force of nature—a passionate entrepreneur, an award-winning beauty industry coach, and the heartfelt author of Dear Aaron. Her decades-long career is a testament to resilience, a journey that has seen her touch countless lives, from the studios of CTV, Global, and Fox to myriad speaking stages across the globe.

A dynamic keynote speaker and host of The Uncut podcast, Trena blends unapologetic authenticity with deep compassion in all she does. Following the profound loss of her husband, Aaron, she faced her greatest challenge and emerged as a beacon of strength. She channeled her grief and hard-won lessons into a poignant memoir, a powerful exploration of love, loss, healing, and the sheer courage required to redefine one's life beyond the noise of hustle culture and societal expectations.

Trena's mission is a rallying cry: to ignite a spark in others, empowering them to prioritize mental well-being, discover strength in vulnerability, and forge a life filled with meaningful work and authentic connections. She is living proof that even in the face of heartbreak, we possess the power to heal, inspire, and create a profound legacy.