Keith Hawk is a 30+ year veteran Sales leader. He spent much of his career leading a 1500-person Sales & Customer Support organization for LexisNexis where he served as Senior VP of Sales. In 2010 Keith and co-author Michael Boland published Get-Real Selling, a handbook for professional Sale people that is highlighted by their core belief that “My success as a sales professional can only follow the success of my customer…I am in the business of striving to make my customers more successful.” This book simplifies the concept of consultative selling with its’ focus on the client, not on the Sales person. From “The Magic Question,” to specific guidance on what makes a great presentation, to their declaration of The 3 ways a Salesperson can add value to his/her customer, Get-Real Selling is an invaluable tool for Sales professionals. Hawk recently retired from his long-term leadership role at LexisNexis. These days he travels the country speaking to Sales and Leadership audiences on this customer-focused approach. Get-Real Selling has had several updated reprints since it’s original publishing.