I'm a seasoned UX and CRO professional with over 20 years of optimisation experience from B2B and B2C and from Agency to corporate structures.
I have improved customer experiences for companies like E.ON, Heineken, Aon, Hunkemöller, UPC, VdValk, VodafoneZiggo, Carrefour, BASE and many more.
Having held roles like UI Designer, UX Researcher, CRO Consultant, and Product Manager I have learned that optimisation of customer experiences only work if you understand where to begin and you know when tools or methodologies are best based on your maturity-level. I offer strategic guidance and masterclasses to enhance customer-centric experiences.